Staff from across the North East who work in a variety of adult social care roles are taking part in a recruitment campaign to promote the field as a career offering rewarding and proud work.
The ‘Made with Care North East’ campaign brings together all twelve North East local councils to deliver a recruitment and retention campaign aimed at encouraging people to work in adult social care.
Current staff from across the North East have shared their stories and will feature on buses, trains and social media in the region, saying why they are proud to work in adult social care and encouraging others to do the same.
And because the campaign is running in partnership with a national advertising campaign (sponsored by the Department of Health and Social Care), the case studies from the North East will feature across the whole country.
In North Tyneside, the campaign is shining the spotlight on Damian Martinez, a Lead Practitioner in its Community Wellbeing Team.
After seeing first-hand the care provided to his mother-in-law, Damian Martinez was inspired to make a career change and took the first steps into a rewarding career in care.
Damian now works as a Lead Practitioner in the Community Wellbeing Team at North Tyneside Council after working for eight years as a Social Worker.
Damian grew up in Trinidad and dreamt of being a police officer like his father. That changes when he was 15 and he discovered a passion for rugby, a discovery which led him to move to England to play the sport professionally.
When he arrived in England, he found a role as a customer service advisor and quickly learned that he enjoyed helping people work through their problems.
Sadly, his mother-in-law became ill, and while she was receiving care, he saw for the first time the important role that a social workers play when people face challenging times. It was seeing this which sparked his decision to change career.
Speaking of his transition into the care sector, Damian said: “When I saw the support the social worker gave us, I felt that I wanted to help make that difference.
“I set about retraining and went to Newcastle College, then to Northumbria University to study social work. I worked as a doorman while I studied, which doubled as really good experience for developing skills to communicate with a wide range of people.”
After graduating university, Damian took on a temporary social work at North Tyneside Council and has now progressed to work as a Lead Practitioner where he leads a team of Social Workers and Community Wellbeing Officers.
In his role he provides vital support to the residents of the borough, and no two days are the same. He said: “It would be hard to describe a typical day as my job is so varied, but that’s one thing I love about it.
“I may be meeting a resident for the first time and gradually building trust with them, or I may be finding out what they need to live independently. I find it very rewarding when I see people being able to live the life they choose to live.
“Unfortunately, that can’t always be possible which can be one of the hardest parts of the role, but if I’ve had a challenging day I can drive along the beautiful coast at North Tyneside and it calms me down, looking at the sea.
“My new role has lots of responsibility, I chair vital safeguarding meetings, support and supervise my staff to make sure cases are allocated properly, and I now authorise service users support plans to make sure they’re getting the right support.
“My promotion gave me the confidence in myself as a practitioner and I’m proud that I can support my staff to be the best they can be by sharing my knowledge and experience.”
Social work is an extremely rewarding career and local authorities, including North Tyneside Council, have training and support in place to support trainees and those looking to develop into the career.
Damian’s advice for people considering a career in care is “I hope that more people will consider careers in care, you just need an interest in people and to have their best interests at heart – the rest of the skills you need you can learn in training.
“If you crave job satisfaction and being the voice for service users, a job in Adult Social Care at North Tyneside is the job you’re looking for.”
The campaign has been brought to life by the Association of Directors of Adult Social Services North East (ADASS) by working with directors of adult social services and other key staff from the 12 local authorities.
Jane Robinson, chair of ADASS North East said: “All 12 directors of adult social services are adamant that the successful recruitment and retention of a dedicated and passionate adult social care workforce is key to being able to support older people and adults with learning disabilities to live independently in their homes and to ensure that care homes attract additional staff.
“As our amazing people have told us, working in adult social care is a career like no other. The difference they make to people’s lives on a daily basis is incredible and the rewards they get from that work makes them feel, quite rightly, proud and fulfilled. They are encouraging anyone who is thinking about working in adult social care to give it a go.
“Adult social care is a great area to work and it offers flexibility around hours and shift patterns, which can help many people fit in work around their other commitments as well as excellent career progression into a number of different areas such as social work, nursing and leadership and management
“If you are inspired by our stories then please search for ‘care careers’ online.”